The fact that we rented an apartment was wonderful for us as a family. There was no roomservice, but we found that a peaceful quality. We never got disturbed by someone who wanted to clean, but we had the posibility to clean by our own hands, and got to change the towels and bedsheets whenever it was needed. The citchen was ok equipped for a holiday-stay. I would have wanted some more tools if I was going to cook dinner every day, but since we were spend most of our time outside the hotel, and ate outside, it was quite ok.
The negative was that the beds were too hard for my style. I got used to it after 3-4 nights, but I think they could have invested in some kind of top-matrass, so it would feel a bit softer.
The Soccorista (lifeguard), was also a bit moody, and I find that the rules he put up for usage of the pool changed every day. It was also a bit to strict since we had 3 active boys with us.
I would love to come back to this place, cause it was a really nice stab, and if you are looking for a flat, and not a typical hotel, this is perfect for you.
It is also very close to the town, Guardamar del Segura. Very cosy and nice, with a beautiful beach. You need a car to get there though, and free parking spots in town can be hard to find.