Stayed for nearly two weeks. For me it was a great experience. Considering that its a three star hotel, its top within its class.
The staff is very, very helpful, and considerate. The room was big, with everything i needed, and kept very clean. The water pressure in the shower was excellent, which can be an annoyance. I saw zero bugs. The wifi was very good, although there was none by the pool.
The pool was great, but i was there in low season, so i think it might get crowded quickly (3 sunbeds) if not.
The beach is 10~ min walk away, same for bangla road. It can be considered a bit out of the way, but i didnt want to live "on" bangla road, and enjoyed the quiet - yet closeness.
The staff was very helpful getting taxis, but i recommend everyone to download the applikasjoner 'grab'. Easy uber like cab service, with set prices. Usually same prices as hotel, but getting back you can save several houndred baths using it.
Also recommend going to the phuket elephant sanctuary, great experience. Supports ethical treatment of elephants, and got there using grab.
Summed: looking for a safe, friendly, nice three star hotel in a quiet neighborhood? This is it.