10 Best Places to Go Shopping in Busan

BIFF Square is a 428-metre-long street lined with movie theatres, fashion outlets and Korean cosmetics shops. The boulevard is vibrant at night, with colourful lights decorating the trees and stalls. Prices are relatively affordable, but you may have to pay a little extra to buy products at the trendier stores.

You'll find many young locals gathering and shopping at BIFF Square, especially during special occasions. Jagalchi Market is nearby, so it's convenient to visit both when you're in the area.

Jagalchi Market is a traditional Busan market in Busan's Jung-gu district. Its name combines the Korean word for pebbles (jagal) and fish (chi). As you explore this seafood market, you'll be welcomed by the heart-warming smiles of the elderly female vendors, affectionately nicknamed Jagalchi ajimae. 

Jagalchi Market is an excellent place to purchase live fish and shellfish, as well as dried seafood products. You can pick up raw fish and seafood from the Raw Fish Centre, before taking them to an onsite restaurant to have them cooked or prepared sashimi-style. The market also hosts the Jagalchi Festival every October.

Gukje Market is a traditional market located in Busan’s central district of Jung-gu. The market earned its name by trading goods from abroad after Korea was liberated from Japan in 1945, during the Korean War, and in the post-war period.

There are hundreds of vendors operating at Gukje Market, selling tools, home appliances, kitchenware, clothing, furniture, stationery, crafts, and industrial goods. The market’s food specialities include sweet ssiat hotteok (Korean pancake stuffed with seeds) and Chungmu-style gimbap (seaweed rice rolls). It’s also connected to several smaller markets in the area, including Bupyeong Market and Kkangtong Market. Nearby attractions include Guje Alley and Changseondong Food Alley. 

Shinsegae Centum City is a world-class department store in the Haeundae-gu district of Busan. One of the city's most popular shopping spots in Busan, it's a familiar place to many locals and tourists as it's often featured in Korean TV shows.

The department store has an observatory, a movie theatre and a jjimjilbang (Korean dry sauna). You’ll also find an ice skating rink and a golf range, as well as a rooftop garden with fabulous views. There’s an incredible variety of food at the vast food court, with everything from fresh seafood to bubble tea.

The Lotte Duty Free Shop is part of one of the major chain stores in South Korea. Located in Seomyeon in downtown Busan, the shop occupies the 8th floor of the Lotte Department Store. The store is close to a 5-star hotel of the same name, several restaurants and a movie theatre.

At the Lotte Duty Free Shop, you can browse for bargains in international luxury brands, with items ranging from cigarettes and liquor to bags and cosmetics. Remember to bring your passport and plane ticket, as duty-free goods are only available with proof of your visitor status.

The Seomyeon Underground Shopping Centre, located near Seomyeon Roundabout, is a large business district with department stores, private education institutes and hospitals nearby. This shopping centre has over 500 stores selling clothes, cosmetics, shoes, bags and accessories. It's a great shopping place with a wide range of goods. Budget-minded shoppers can check out discount stores for excellent bargains.

The district of Seomyeon is one of the busiest streets in the Busan. It's easy to get to Seomyeon as it's where subway lines 1 and 2 meet. 

Gwangbokro Culture and Fashion Street is Busan’s youthful fashion street, with a similar vibe to Seoul's Myeongdong and Hongdae. It's within a 5-minute walk of Nampo Station (line 1, exit 7). Expect lots of colourful boutiques selling clothes, accessories, shoes, and electronics at just about any price range. Popular brands at discounted prices and second-hand clothing stores are available as well. 

Gwangbokro Street has many gourmet restaurants, trendy cafes, and restaurants. Don't miss the must-try local dishes, such as wheat noodles (milmyeon), spicy glass noodles (bibim dangmyeon), and sweet Korean pancake stuffed with seeds (ssiat hotteok). Nearby attractions include Yongdusan Park, Gukje Market, and BIFF Square.

Haeundae Rodeo Street has over 70 upscale boutiques and stores that are often packed with fashionable locals. When you’re in need of some refreshments, try one of the gourmet restaurants and cute cafes offering a wide range of cuisines, or sample some street food.

If you’re looking for affordable yet stylish stores, then you’ll find lots of great options. Haeundae Rodeo Outlet is an well-known store specialising in off-season items with permanent discounts. You’ll also find a range of hair salons and skin care centres nearby.

Vendors on the Pusan ​​National University Shopping Street specialise in clothes and accessories that appeal to a younger crowd. This fashion street is well-known for offering stylish apparel at reasonable prices.

As you walk from Busan National University Subway Station to Busan National University, you'll find rows of boutiques that range from international streetwear brands to inexpensive no-brand clothes. There are also a variety of coffee shops and restaurants in the area that cater to a student budget.

Busan Premium Outlets welcomes all shopaholics with its beautiful fountain and architectural style that has taken inspiration from a lively street in Italy. Located in the Gijang-gun district and close to the expressway, this expansive outlet mall is a shopper's paradise, offering 180 domestic and international high-end designer brands at discounted prices.

The outlet features a variety of stores, from luxury fashion brands to popular sportswear. It also features a massive food court, brimming with cafes and restaurants to satisfy any craving. With ample parking space and accessible by several bus routes, including lines 182, 188, 37 and 1008, getting here is very easy.