We loved The Standard. Great location, with walking distance to severalof of W Hollywoods popular bars and restaurants. The hotel was kind of "retro". A small swimmingpool area, with a view of the city, and great for afternoon drinks. We didn`t party at the hotel, but it got busy in during the weekend. The rooms were nicely decorated, and the beds were amazingly good. Probably best hotel beds ever. The service was very helpfull, and I would defenitly recommend The Standard to others.