This is a typical half-standard hotel, like so many others in London, but my friend and I just ADORE this one. The service is great, nice staff, clean large rooms, very comfortable and high quality shower, large bathroom. This is where we always stay when we're in London! The location of the hotel is perfect, in a side street at the end of Oxford street down by Marble Arch (the end where Primark is located), just a couple of minutes walk.