This is not a traditional hotel, but rather a studio to rent for a few days, which means no service desk around, but 24-hours security through telephone, housekeeping (not everyday), and a very fast responding email team also known as the reception. Clean and up to standard, the location compared to traditional hotels is that the floors are wood and not carpet, and the shower, although small (what else would you expect in London) is clean and modern. Equipped with a small work desk and chair, kitchen, and small refrigerator, there is a small tv on the wall, closet, but no safe to keep your valuables. The location is GREAT, just 3 min stroll to the Edgware Road tube, which basically will take you easily anywhere (especially as Paddington is one stop away - Airport train express stops here). Downside with this accommodation is that there are no lifts, so if you got the third floor, be prepared to walk all the way up with your luggages. Also, the bed could be small for rather tall and/or big people, but if your are 1.75 under, then you should be fine to share with someone. Bed is not too hard, and not too soft, just ok, which is fine.
I would definitely recommend this to everyone who wants to stay on a budget in the centre of London, especially as I find almost all hotels to be worn out, unless you increase your budget to stay at a more expensive place. Will come back again!